Darwinian Ventures Closed $800k Revenue from $21k Ad Spent

"We were still using the traditional ways of getting clients that had worked five years earlier, and even three years earlier. We weren’t running ads at all.

But the tech world had changed a lot, and those approaches weren’t working as well anymore. AI had changed things, and text-based outreach, like emails and LinkedIn messages, was becoming less effective for us. Cold calling was still working decently, but we needed to find a way to break through the noise and get in touch with people.

​We did have a period where business was slower. We had a couple of referrals here and there and a bit of word of mouth. Because we’d already realized text-based outreach wasn’t working as well, we started doing more community things: events, hosting dinners and speaking series. That was starting to work a little bit, but it was really limited by the people we could reach and how many evenings we could spend hosting a dinner. We were looking for something that scaled a little more. We’d never really tried ads, and that’s what led us to work with MORPH."

“My biggest reservation was that the platforms you work on are social: Instagram and Facebook. My default thought was, shouldn’t we run this on LinkedIn, where people are doing work-related things and making business decisions? Google made sense too, because people are searching for things. Instagram, in my mind, was funny memes, jokes and your aunt posting about her cats.

What I hadn’t realized was how well you could target people on those platforms. Buyers scroll through Facebook and Instagram too. Even if they’re there for something social, you can reach them if the message is relevant enough and the targeting is good enough. That was something we learned.

The guarantees you offered at the time got me over the hurdle. I took them very seriously, and we kept an eye on everything. It all worked out great. It met and exceeded my expectations.”

“In our own business, we call it the valley of death, usually around month two. People have paid money and put in all this work, but they don’t really see tangible results yet.

With you, it was very quick. I think we got ads running in a week or two. The guarantee you offered covered the first 30 days after the ads went live, and very quickly we started seeing things working. We were able to see results pretty soon.”

"There were parts of the experience where I was taking notes and bringing ideas back into our own business. Our relationship manager, has been phenomenal to work with. If we’re behind on something, she follows up persistently, which I think is great. That level of follow-through was really nice to see.

The hands-on support with the sales pipeline was also more than I expected. We got a detailed breakdown of what the funnel actually looked like, along with follow-ups from people beyond my own team.

MORPH’s team was contacting prospects and helping make sure they showed up for calls. That was above and beyond what I’d initially expected, and well worth what we were spending."

“Once we got everything calibrated, we started getting quite a lot of meetings with the right people.

These were people who had discovered us online, which was new for us, so we had to adjust how we approached those conversations. We’ve closed two of those clients at $200,000 a year each for our fully staffed sales service, and we have four more in the pipeline that I think have a very high likelihood of closing. What makes that exciting is that it seems repeatable. It feels like we can keep refining what we’re doing and getting our ideal clients to speak to us, including people I don’t think we could have reached with our previous playbook.

One of the biggest testaments to my confidence is that I actually resell your service and bundle it into a lot of what we do. I’m confident enough to take it to our customers as something they should try. We also refer people to MORPH, and one of those referrals has become a customer. I’d like to continue doing more of that.

For our own growth, I’d love to see ten times what we have now. Moving from two signed clients to twenty would be phenomenal. If we could get to twenty in six months, that would be outstanding. Based on what we’ve seen, I think that’s a realistic goal.”

“Do your homework, do some reference checks and look deeply into the methods being used.

Then, if you’re going to do it, really commit. Move quickly and put the full effort into making it successful. I think you could find a whole new channel and a whole new growth opportunity for your business.

I couldn’t recommend working with you more highly. We’re already referring you to customers, and we look forward to continuing to grow through MORPH.”

If you’re running a B2B service business with a great offering and you’re ready to build the distribution it deserves, I want to invite you to book a short call with me.

This is a call to see if you’re a fit for what we do. We’ll talk about your business, your goals and whether this flywheel is the right next step for you.

If it’s a fit, I’ll put together a plan for your business, and we’ll review it together on a separate call. If it’s not a fit, I’ll be the first to tell you. I’m evaluating you as much as you’re evaluating me.

Pick a time that works for you below, and we’ll talk soon.