$1.8M in New Revenue in 6 Months for Brooks (Pipeline Formula)

“I had revenue coming in, and the business was actually pretty good. But the problem was the model. I was trying different offers and experimenting with how to position the way we helped clients.

Underneath that, I didn’t have confidence in the way we delivered results. It wasn’t stable, predictable or scalable, and I didn’t enjoy it. Deep down, I knew the business model was broken.

It was complicated, it wasn’t as profitable as the business I’m running now, and I couldn’t see how to scale it into something I wanted to run. I was frustrated, working with clients who weren’t the ones I wanted, and not really sure how to fix it.

I’d been trying to solve the B2B advertising problem for years, but I hadn’t found someone who could show me how to make it work for B2B technology companies.”

“I had a fair amount of experience in sales, running an agency and getting clients, so I initially wondered what someone so much younger than me could teach me.

He also didn’t have the typical flashy social media presence you usually see.

I’d already spent more than six figures on coaching and consulting trying to figure this out, and I’d been through enough programmes to recognize when something was real.

Matej understood the pain points I was going through at a level nobody else had articulated. What stood out was the depth of his thinking about serving a B2B market with ads in a way that could scale profitably.

A lot of the programmes I’d been through had made things more complicated.

What he showed me was deceptively simple. Once I saw how he was doing it, moving to ads felt like a very logical step. He had developed the experience, skills and knowledge to make it work.”

“One of the most valuable parts was getting me to see my business in a different light. It went beyond following scripts or making the offer more suitable for cold traffic.

When I looked at what it would take to get past $100,000 a month in profit, I realized the business I’d been running wasn’t the one I wanted to scale. I’d been lying to myself about that for a long time.

In that initial work with Matej, I could finally see a path forward: simplify the business, simplify the offer and simplify delivery, then scale with fewer people and less stress.

Looking back, that change in perspective was priceless. I remember coming away on a high that lasted about three days. I told my wife I thought we finally had a way to reach the kind of numbers we’d always talked about.”

“In one week, I closed $47,000 from almost $6,000 in ad spend as a direct result of working with Matej.

And those deals were much easier to close than the ones we’d done through cold outreach.

My confidence in talking to prospects about how we could help them grow had gone way up, because we were better at using ads for ourselves and for our clients.

The changes Matej helped me make were also attracting companies doing $40 million to $50 million in annual recurring revenue, the kind of clients I’d always wanted to work with.

Over six months of working together, we added $1.8 million in annual revenue to Pipeline Formula. We were getting a ten-to-one return on ad spend using the MORPH method.

What made the difference was that Matej had worked out what was effective in B2B marketing and built a method around frameworks we could use to get results.

He made something very difficult much simpler to understand and apply.”

“One example is Appiant, a B2B technology company we signed using Matej’s model.

We added $666,000 in qualified pipeline to their business, and 37 people went on to buy their entry-level offer. That offer was another part of the strategy Matej helped with.

The founder told me he’d been trying to build the business for eight years. We reached a point where he asked us to pause because they couldn’t serve all 37 of those entry-level customers.

As someone who knows how much work it takes to generate B2B sales calls and turn them into customers, I could hardly believe it."

“The biggest difference is the freedom of running a better business model and the confidence that I can get better results for myself and for my clients.

I went from a complicated business I didn’t like and couldn’t scale to one where I could see the path forward. It changed how I felt about the future of the business.

I’ve fallen in love with my business again. My clients can feel it, my wife can feel it, and my friends can feel it. I enjoy it so much more.

That’s why I wanted to tell the whole story in the first place.”

“There’s a gap between where you are and where you want to be.

Other people know things you don’t that can help you get there.

If you’re thinking about working with Matej and MORPH, the thing to realize is that they’ve done what you’re probably trying to do.

That’s the value of working with them.

I’d spent years trying to figure this out, and what made the difference was finding someone who understood the problem deeply enough to make the solution simple.”

If you’re running a B2B service business with a great offering and you’re ready to build the distribution it deserves, I want to invite you to book a short call with me.

This is a call to see if you’re a fit for what we do. We’ll talk about your business, your goals and whether this flywheel is the right next step for you.

If it’s a fit, I’ll put together a plan for your business, and we’ll review it together on a separate call. If it’s not a fit, I’ll be the first to tell you. I’m evaluating you as much as you’re evaluating me.

Pick a time that works for you below, and we’ll talk soon.